To create a one stop shop for the beast within the beauty ,women with different goals and body types yet same drive and determination to transcend within the fitness world. Empowered women who are on the journey of becoming the best versions of themselves, learning to love their bodies, and want to look and feel good along the way. Lastly women who aren't afraid to go against the norms , build their bodies up strong and push limits and proving stigmas about lifting making you look manly wrong ! We are unleashing the BEAST within the BEAUTY, we are BEASTY BEAUTIES!